Current as of:- 10/03/2021
Name of social media officer: SAMREEN HUSSAIN
This policy provides guidance for members of the practice on using social media internally and externally.The policy helps identify and mitigate risks associated with social media use.
For the purpose of this policy,'social media' is online social networks used to disseminate information through online interaction
Regardless of whether social media is used for business related activity or for personal reasons,the following policy requirements apply to all GPs and practice staff of the practice.GPs and practice staff are legally responsible for their online activities , and if found to be in breach of this policy[...]
The practice will appoint a staff member as a social media officer responsible for managing and monitoring the practice's social media accounts.All posts on the practice's social media website must be approved by this.
When using the practice's social media ,practice staff will not:
The practice’s social media channels are part of our customer service and should be monitored and dealt with
The practice complies with AHPRA national law and takes reasonable steps to remove testimonials that advertise their health services (which may include comments about the practitioners themselves). The practice is not responsible for removing (or trying to have removed) unsolicited testimonials published on a third-party website or in social media accounts over which they do not have control.
Staff are free to personally engage in social media outside of work hours, as long as their actions do not have the potential to bring the practice into disrepute. Employees may not represent personal views expressed as those of this practice.
Any social media posts by staff on their personal social media platforms must not reveal confidential information about the practice or a person who uses the practice (eg staff should not post information relating to patients or other staff, or information concerning the practice’s business operations that have not been made public).
Staff should respect copyright, privacy, fair use, financial disclosure and other applicable laws when publishing on social media platforms.
All social media activities must be in line with this policy.
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